Выпуски журнала / Выпуск № 2(11) июль 2016

1. ROLE OF TECHNOLOGY READINESS IN DEVELOPING TRUST & LOYALTY FOR E-SERVICE
Mr. Praveen Gujjar J, Assistant Professor, Department of ISE,
Dr. Nagaraja R, Professor & HOD, P G Dept. of Management Studies & Research Centre

---

2. CUSTOMERS’ PERCEPTION ON THE USE OF SMS AS A STRATEGIC MANAGEMENT TOOL IN NIGERIAN BANKING INDUSTRY
Oludele Mayowa SOLAJA, Department of Sociology Olabisi Onabanjo University, Nigeria

---

3. A TASTE OF THE FUTURE: AN ECONOMIC ANALYSIS OF CHOCOLATES BUYING PERFORMANCE
Dr.D.Amutha, Associate Professor of Economics, St.Mary’s College (Autonomous), Tuticorin

---