RU / EN
Issues / 2(11) July 2016

1. ROLE OF TECHNOLOGY READINESS IN DEVELOPING TRUST & LOYALTY FOR E-SERVICE
Mr. Praveen Gujjar J, Assistant Professor, Department of ISE,
Dr. Nagaraja R, Professor & HOD, P G Dept. of Management Studies & Research Centre



2. CUSTOMERS PERCEPTION ON THE USE OF SMS AS A STRATEGIC MANAGEMENT TOOL IN NIGERIAN BANKING INDUSTRY
Oludele Mayowa SOLAJA, Department of Sociology Olabisi Onabanjo University, Nigeria



3. A TASTE OF THE FUTURE: AN ECONOMIC ANALYSIS OF CHOCOLATES BUYING PERFORMANCE
Dr.D.Amutha, Associate Professor of Economics, St.Marys College (Autonomous), Tuticorin